I’m Zoha Khan, a pioneering digital fashion designer bridging art and technology. Driven by boundless curiosity, I created Pakistan’s first digital fashion collection—a milestone that redefined the country’s fashion landscape. As a self-taught creator, I design digital garments, films, AR experiences, and virtual products free from physical limits. This work has been showcased across New York, London, Paris, and Milan, earning honors like the FIDA Worldwide Fashion Futures Award and a nomination at the Fashion Film Festival Milano.

Through global collaborations with brands, Web3 communities, and cultural institutions, I actively introduce digital fashion to mainstream audiences. My key ventures include: Cult Alara: Launched in 2022 as one of the world’s first digital accessory labels. Exposed Layers: Introduced in 2024 as a cultural, storytelling-driven visual project. Today, I balance visual creation with community building by mentoring emerging digital designers. My journey continues to evolve, shaped by a simple belief: that fashion shouldn’t be limited by fabric, geography, or permissions.

Work Appreciated by:

Collaborated / Featured with:

BNV Bored Ape British High Commission Digital Fashion Week Dressx Fashion Film Festival Featured Brand BNV Bored Ape British High Commission Digital Fashion Week Dressx Fashion Film Festival Featured Brand BNV Bored Ape British High Commission Digital Fashion Week Dressx Fashion Film Festival Featured Brand BNV Bored Ape British High Commission Digital Fashion Week Dressx Fashion Film Festival Featured Brand
Two distinct digital fashion labels. One vision. Infinite expressions.

CULT ALARA

A couture digital clothing accessories brand blending global cultural heritage with modern tech to create limited-edition, wearable digital art that elevates any wardrobe.

EXPOSED LAYERS

Exposed Layers™️ is a research-led phygital fashion project that transforms a T-shirt into an evolving identity platform across AR, NFC, DPP, AI sizing, 3D stores, and gaming skins.

WORK VISUALS

Garnered recognition from top fashion brands and agencies including Gucci, Schiaparelli, Christopher Kane, PH5, Private Policy, Delcore, Dundas World, SYKY, Artisant, DressX, DrawaDot, MAD Global, The Fashion Collective, Fida Worldwide, Maison DAO, GLITCH Magazine and more..